Cheers to a century.
This virtual experience, to be launched in 2029, celebrates 100 years of iconic Guinness advertising. With limited edition Guinness packaging and a promotional advertising campaign to push website traffic, this experience provides a deep dive into the advertising strategy behind the most recognizable Guinness ads.
SCOPE OF WORK:
concept ideation creative positioning creative strategy art direction copywriting brand extension packaging UX/UI design website design advertising campaign
