Introducing Oshans, a sustainable loungewear brand revolutionizing the green clothing industry. Every year, the ocean’s whirling currents deposit more and more debris into vast underwater ‘garbage patches’. These ‘garbage patches’ are home to the majority of the ocean’s littler and waste. Oshans uses these recycled plastics to create the fabric used in their sustainable loungewear. It’s time to join the wavewear movement!
SCOPE OF WORK:
logo design typography creative copywriting color palette brand elements
PROCESS 01:
VISUAL CONCEPT: Research defined the decision to use the map of the ocean currents as the conceptual design direction.
MIND MAP & SKETCHING: The logo design process always begins with pen and paper. Voice words determine the concept and aesthetic of the brand.
PROCESS 02:
DIGITAL RENDERING: Bringing my sketches to life in Adobe Illustrator. Present the client with multiple logo concepts for them to decide between. Consult with the client about any critiques and feedback.
PROCESS 03:
TAGLINE: Present the client with multiple options for the brand’s tagline. Clever copywriting pushes the brand’s messaging.
DESIGN ELEMENTS: Supporting design elements that ground the logo and color palette.